Asana

Our mission
To help humanity thrive by enabling the world’s teams to work together effortlessly.
Six operating principles to guide how we work. Because how we work is as important as what we build.

Know your customer
We start with our customers — always. We listen deeply to understand their needs, challenges, and goals, and design solutions they’ll genuinely love.

Cut to the core
Complex problems require clear thinking. We focus on what matters most, simplify complexity, and move forward with clarity and confidence.

Get to Beta
Progress beats perfection. We ship lovable solutions quickly, learn fast, and improve through real-world feedback.

Solve it together
We solve problems together. We collaborate early, involve the right people, and trust each other to shape the best path forward.

Act like you own it
We take responsibility — individually and collectively. We care deeply about our work, our resources, and the impact we have, and we step up to fix what needs fixing.

Start with heart
How we work matters as much as what we build. We approach every interaction with empathy, respect, and a genuine desire to understand.